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Reparametrize

Morphic Design

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Morphic Design

Lahore ,Pakistan

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Year

2024

Client

STOND Company

Typology

Retail

Size m²/ft²

2,178 / 202

Status

IN CONSTRUCTION

"RPD Showroom redefines the Furniture experience. This meticulously designed space fosters a dialogue between innovative elements and timeless elegance, all serving a curated journey of design discovery. Each detail, from the sophisticated material palette to the functionally expressive ceiling, embodies our dedication to pushing boundaries and creating a space that ignites creative exploration.”

Bilal Baghdadi - CEO,Founder

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RPD Showroom redefines the boundaries of the traditional showroom experience. This meticulously curated space transcends mere functionality. Here, visitors embark on a professional exploration, encountering a symphony of innovation, elegance, and purpose. Every detail whispers of meticulous craftsmanship, inviting a deeper appreciation for the design process.
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RPD Showroom employs a meticulously crafted color palette to showcase the curated furniture collection. A dominant white scheme creates a neutral backdrop, allowing the design and materiality of each piece to take center stage. Strategic accents in darker tones add depth and sophistication, echoing the contrasting elements within the furniture itself.
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Beyond the color scheme, the showroom prioritizes the interplay of light and form. Furniture pieces with fluid lines suggest movement and artistry, softening the space with their smooth curves. Each element serves as a testament to Reparametrize Ateliers' commitment to pushing design boundaries.
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The interaction of light and shadow animates the space, emphasizing its inherent dynamism. Even with limited natural light, the showroom maintains a luminous character, providing a welcoming environment for visitors.
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Utilizing polished marble to create a sophisticated foundation for showcasing the brand's curated furniture collections. Optimized for visitor flow, the layout employs a grid-like pathway defined by neutral-toned marble inlays. This intuitive design guides visitors on a carefully planned journey through the furniture displays, while ample negative space surrounding each piece allows for uncluttered appreciation of the individual designs.
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Beyond simply displaying products, the meticulously planned floor design fosters a platform for design exploration and discovery. The strategic use of negative space transforms the floor into an invitation for visitors to engage with each furniture piece. This allows for a closer inspection and deeper appreciation of the craftsmanship and design details that define the brand's aesthetic.
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The ceiling embodies a fusion of innovative design and practical functionality. Leveraging the principles of design, the surface features meticulously calculated curves. These undulations represent a harmonious marriage of aesthetics and utility. The design allows the Reparametrize Ateliers team to achieve precision and detail that surpasses traditional methods. Visitors are captivated by the elegance that emerges from a carefully crafted blend of code and computation, each curve a testament to the underlying mathematical equation.
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The undulating form transcends mere visual appeal. It serves a multitude of purposes within the showroom. Strategically designed to optimize acoustic performance, the ceiling ensures clear conversation amidst the curated furniture displays. Furthermore, the form subtly influences airflow patterns, creating a comfortable environment for visitors to explore the space.Beyond its functional benefits, the meticulously crafted ceiling serves as a conversation starter. Architects may engage in discussions regarding its origins, while engineers may marvel at its structural stability. For others, the undulating form may spark a sense of wonder and ignite the imagination. The ceiling exemplifies the power of design to transcend its physical purpose and inspire creativity in all who experience it.
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As one steps into the space, a captivating symphony of marble unfolds across a monumental feature wall. These expansive panels, crafted from textural marbles boasting dynamic, fluid patterns, are reminiscent of natural elements present around us.
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As light bathes the surface, the intricate designs create a captivating interplay of light and shadow, further accentuated by the subtle variations within the stone's natural hues. These variations are not merely aesthetic; they possess a depth that invites closer inspection, revealing a mesmerizing dance of color that seems to shimmer and shift before your eyes.
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The results are breathtaking artworks, where cool, smooth textures of the marble provide tactile counterpoints to the visual dynamism. Form seamlessly blends with function in these stunning focal points, elevating the space beyond mere utility.
Rosso Levanto
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Savannah grey
Grey Sandstone Dyed in Black Maroon
Grey Sandstone
Stardust grey
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Savannah grey
Grey Sandstone Dyed in Black Maroon
Grey Sandstone
Stardust grey
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The marble feature walls transcend their utilitarian purposes, transforming into sculptural masterpieces that commands attention and inspires awe.
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Lead Architect

  • Bilal Baghdadi

Project Team

  • Bishr Al Miski
  • Rami Tabaneh
  • Mohammad Abbar
  • Dalal Al Hafez
  • Halal Al Shami
  • Faizan Qamar